- 191836 - Market Development Manager
- CA-Southern California - San Diego
- Up to $40.00 DOE
- 12 mos
- Chipton-Ross is seeking a Market Development Manager for an opening in Carlsbad, CA.
Define and support go-to-market strategy for IVD or RUO instruments and reagents, including customer segmentation and messaging, product/portfolio positioning, creative concept development, and tactic execution. Thoroughly understand customer needs and product use to develop compelling messaging and customer segmentation. Develop and execute global multi-channel integrated marketing plans, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, staging and pacing of tactical programs. Guide the development of copy and creative content for qPCR markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation. Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more. Develop sales force training and customer education material in collaboration with product management, R&D, regional marketing, and commercial teams. Develop and manage a robust lead generation funnel. Coordinate with global functions to ensure consistency with brand profiles and company standards. Collaborate and ensure alignment of marketing plans and sales training materials among Product Management, Regional Market Development, Sales, and other stakeholders. Successfully engage with advertising agencies and marketing program managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials. Maintain campaign metrics dashboards to measure the effectiveness of marketing activities. Maintain knowledge of the trends and competitive activity. Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment. Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
6+ years of proven hands-on experience in marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostic arenas preferred. Experience marketing IVD, RUO instruments and products. Digital marketing expertise with proven campaigns in display advertising, search engine marketing, social, video and automation approaches. Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment.
Ability to influence and persuade across all levels of the organization and across various geographies. Self-starter and collaborative within project teams, and successful track record working in complex, matrix environments. Exceptional skill managing complex marketing projects with a strong attention to detail. Adept at building and maintain relationships with customers and key opinion leaders. Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance. Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables. Excellent written and oral communication skills.
Accredited Bachelor of Science degree in Biology, Molecular Biology or other life science preferred.
Alternatively, bachelor’s degree in Marketing, Communications or Business, with previous work experience in biotechnology, molecular diagnostics, medical devices, or pharmaceutical industry is also acceptable.
Accredited Master’s degree preferred.
Employment will be contingent on clearing a drug screen and background check. Both must clear prior to start date.
420 Culver Boulevard
Playa Del Rey, CA 90293
Phone: (310) 414-7800 x307 or (800) 927-9318 x307
Candidates responding to this posting must currently possess the eligibility to work in the United States. No third parties please.
Employment will be contingent on candidate clearing pre-employment drug screen and background check.
Chipton-Ross provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy), age, disability, sexual orientation, gender identity and/or expression, protected veteran status, genetic information, or any other characteristic protected by Federal, State or local law. This policy governs all areas of employment at Chipton-Ross, including recruiting, hiring, training, assignment, promotions, compensation, benefits, discipline, and terminations.